TGDS Graduate Anastasia
Meet The Graphic Design School graduate Anastasia. After leaving a job in marketing and advertising, she is now living out her dream after finding work as a designer at a well - known graphic design studio in Russia.
Hey Anastasia! Tell us a bit about you.
I graduated in mathematics, have been working in marketing and advertising, was a director of the British design school and was holding senior position in a bank for the last two years, where I finally decided to become a designer.
Java Love - Corporate Identity & Packaging Design
What or who inspired you to be a designer?
Recently I was working with one design studio and what inspired me was how they were set apart by their core values as well as their very unique take on the design industry. The studio was making a real difference in business landscape and in people’s lives, and I’ve realised that I want to be a part of that.
Java Love - Logo Design
What are you up to in the design world at the moment?
I’ve just joined that design studio I was inspired by. Very excited!
W.O.W. - Corporate Identity & Campaign Design
What is your favourite part of the design process?
The most interesting is to find, how we call it, “a design-key” for the brief, which is either a visual metaphor, a motion, even just a unique gradient which is later transformed into different design applications in variable touchpoints.
Personal Identity - Corporate Identity Design
You were really into all sorts of design disciplines at TGDS, branding, campaigning and even packaging.
Have you a fav?
I like them all, but branding is probably the best part for me.
XXX Recipe, Singapore Airlines (Concept) - Packaging & Communication Design
Tell us anything you would like to about your featured works.
I like my organic honey “MEERA” logo – seems I’ve managed to find that design-key in a wooden spoon shape, reflected in EE and in branded pattern. The colour pallete that really reflects me is in “CACTUS PLANET” – Cacti & cool stuff online shop. The most analysis was given to an “XXX RECIPE” sauce packages, as I really had to study a lot about the national font history as well as the folk style for the particular country and time period.
What did you love most about studying design?
What clients want is neither what they say nor what designers think. What they want is what we and they work together to clarify. So, design is a team game, which means huge responsibility for a designer not to let his or her team down. I found my “ikigai” in that. Studying design for me combines the joy from the design process itself and a sense of purpose, a feeling that my life is valuable, that I have an impact.
Sun Fun - Brand Identity, Layout & Packaging Design
OAK MOOD - Corporate Identity Design
Design is hard but also very satisfying and can bring a lot of good into the world.
Tamer - Branding & Packaging Design
What’s your dream design job?
Don’t hold back!
I’ve got it already - I’m a creative partner in the best design studio in Russia. We are considering overseas expansion. We even have a big Australian client – the project I’m responsible for at the moment.
What would you say to someone about to embark on their own journey in design?
A designer can be a very fulfilling career path for artistic individuals and those who are naturally creative. But be ready to constantly strengthen your portfolio, to learn a lot to understand business and marketing, to be versatile, to stay current with the industry, both in visual trends and technology. Design is hard but also very satisfying and can bring a lot of good into the world.
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